Salon Services Businesses Partnership Program
See why more Salon services businesses are integrating business text messaging to streamline sales and service!!
Lead generation and lead management are vital to business development and growth, and it’s also where sales and marketing efforts come together. Nowadays, gyms can no longer buy the attention of customers. It has to be earned. It might also be someone who wants to buy a monthly membership. Or a yearly membership. Or a bodybuilder looking to prep for their next competition.
Salon Lead Generation Mediums
We know what a good lead looks like, it’s time to put all facility in the digital space where leads are spending their time and start talking about the right things. Here are some of the most effective channels that marketers say their leads come from:
There’s no better way to get hot, engaged, and ready-to-commit leads into funnel than getting existing customers to convert them. A referral program can incentivize both parties, making one more loyal and the other more incentivized to take action. From here, users can send invites directly to friends and family via SMS or WhatsApp
Social Media Strategy
Social media might not be a great lead generation source for many B2B, B2C brands, but it’s a fantastic source of leads for your salon services, owing to the visual nature of the networks.
- That social proof can come in the form of a review of your services, Yelp reviews of your salon, or a review from a well-known salon influencer, but you might not know that these reviews are just one of many overlooked salon lead generation ideas.
- Lead-generating content should solve the pain points that you know your existing customers have. When based on good keyword research and a healthy SEO (Search Engine Optimisation) strategy, that content should also attract readers that don’t know your brand.