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By any means, Whatsapp has since surpassed any form of communication tool. There are almost more than half a billion Whatsapp users in the world and that is one market that no marketer or business can disregard.

Power of Whatsapp Marketing for your business

At present, Whatsapp provides the platform for all forms of social communication. Besides basic text messaging, users are using all forms of media like video and audio as well. To make it more enticing, they do this on a regular basis.

How can Whatsapp help you?

Can Whatsapp actually help your business to grow? Is it even possible to enjoy more profit through the use of Whatsapp? The answer is a resounding YES! Here are some of the most possible methods.

Commerce

– You can use Whatsapp to run your trade transactions. Traditionally, retailers use websites but you can use Whatsapp to send out photos, videos or other content-rich information to your customers. They will appreciate this personalized message and could be driven to buy your products whether it is a digital device, gadget or services like car wash and such.

Promotions and Advertising

– One of the most exciting functions of Whatsapp is that you can now run marketing campaigns through this app. Unlike Email, Whatapp messages are seldom regarded as spam when it relates to advertising and promotions. Through database profiling, you are now able to select a group of target before sending out your messages

Building Relationships

– Whatsapp is ideal if you want to offer customer support or to build better relationships with your target audience. They can reach you via Whatsapp whether it is a compliment or a complaint.

Internal Communication

– When you are able to reach a large group of people through Whatsapp, you create a new communication environment in which you can now get to a large group of internal employees very easily and quickly. This can be done on a regular basis and that means keeping everyone updated about sales target, promotions and other marketing material Make no mistake about it, Whatsapp is by far the fasted moving social network to ever exit. It is available with efficient cost which means it is the cheapest option for any marketer out there aiming to reach your target market. Knowing the power of Whatsapp is one thing, harnessing it to suit your business model is another.

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